Summary
Website traffic grew about 51% once the Mississippi Magazine ad was in print, from about 311 visits a month (January–March) to about 470 a month (April–October).
I credit most of that growth to the ad: roughly 800 extra visits from people scanning the QR code or typing in our web address, and about 200 extra visits from people searching for the cemetery by name on Google.
Other things helped too: the Mississippi Today story in April, our monthly email newsletter, Facebook, and the October film premiere at the Capri.
Mississippi Magazine Ad
Visits from people coming straight to the site jumped once the ad ran and have stayed higher since.
Most magazine readers reach the site by scanning the QR code or typing in the address. Both show up in our analytics as "direct" visits.
Source: Squarespace Analytics, direct visits by month, January 1 – October 31, 2026
| Measure | Jan–Mar avg / month | Apr–Oct avg / month | Change |
|---|---|---|---|
| All website visits | 311 | 470 | +51% |
| Direct visits (QR code and typed address) | 229 | 343 | +50% |
| Visits from search engines | 34 | 63 | +86% |
| Google clicks for "greenwood cemetery jackson ms" | 9 | 20 | +113% |
- Visits from the ad: about 800 extra direct visits and about 200 extra search visits from April through October. These are readers who saw the ad and then scanned the code, typed the address or looked us up by name.
- Landing page: the dedicated Mississippi Magazine page has 44 views this year, and visitors spend about 1.5 minutes on it. It welcomes magazine readers and links to tours, donations, membership and directions.
- Statewide reach: 859 visits this year came from Mississippi, with steady visits from Louisiana, Tennessee, Georgia and Alabama. That fits the magazine's statewide audience.
Overall Website Traffic
The site has had 4,311 visits and 6,444 pageviews this year, up 347% in visits over 2025.
In the last 30 days (October 7 – November 5) the site had 424 visits, 410 unique visitors and 672 pageviews, each up 8% from the month before. The busiest days were October 15 and October 31, with 35 visits each. October 31 was the day of the Capri thank-you email.
Where Visitors Come From
Most visitors come straight to the site, including QR code scans and typed visits from magazine readers.
| Source | Visits this year | Share | Top contributors |
|---|---|---|---|
| Direct | 3,170 | 73.5% | QR code scans, typed address, bookmarks |
| Search engines | 551 | 12.8% | Google 417, DuckDuckGo 55, Bing 54, Yahoo 24 |
| Email newsletter | 278 | 6.5% | Monthly newsletter campaigns |
| Social media | 193 | 4.5% | |
| Other websites | 119 | 2.8% | Mississippi Today 58, Wikipedia 20, Eudora Welty Foundation 7, Find a Grave 6 |
- Google: 395 clicks from 8,100 appearances in search results this year. A search for "greenwood cemetery jackson ms" shows us at #2 on Google and brings in 41% of our search clicks. Searches for the cemetery by name more than doubled after the ad ran.
- Mississippi Today: the April story sent 58 visits, more than any other outside website.
- Devices (last 30 days): 70% of visits came from computers and 29% from phones.
Most Popular Pages
The home page and the Gone, But Not Forgotten history articles are the heart of the site.
| Page | Views this year | Avg. time on page |
|---|---|---|
| Home | 2,662 | 1:35 |
| Events & Tours | 556 | 0:38 |
| Self-Guided Visit | 543 | 1:43 |
| Gone, But Not Forgotten | 435 | 1:12 |
| Newsletters | 222 | 0:54 |
| Support / Donate | 201 | 0:57 |
| Volunteer | 159 | 0:49 |
Visitors submitted 98 forms this year, up 308% over last year. That includes 71 newsletter sign-ups, 24 contact messages and 3 tour requests.
Email Newsletter
The newsletter is our most engaged audience: 10 emails since March, averaging a 63% open rate. The nonprofit average is 25–30%.
| Sent | Recipients | Opened | Clicked | |
|---|---|---|---|---|
| Oct 31 | Thank You for a Night at the Capri — Watch the Films | 282 | 66% | 7% |
| Oct 5 | Tomorrow Night: Greenwood Film Premiere at the Capri | 282 | 60% | 7% |
| Sep 26 | Save the Date: Greenwood Film Premiere at the Capri | 281 | 63% | 5% |
| Aug 31 | A Wreath, a Premiere, and a Monument Restored | 276 | 67% | 11% |
| Jul 30 | July News from Greenwood Cemetery | 272 | 68% | 9% |
| Jun 26 | From Texas to Jackson: The 48-State Tour Visited Greenwood | 273 | 66% | 10% |
| May 29 | Big Screen Updates & A 48-State Stop at Greenwood | 277 | 61% | 14% |
| Apr 30 | You Had to Be There (But Here's the Recap) | 275 | 61% | 4% |
| Apr 10 | You're Invited to the Greenwood Cemetery Film Showcase | 269 | 63% | 3% |
| Mar 26 | Preservation & Progress at Greenwood Cemetery | 312 | 55% | 11% |
The history articles and the film premiere videos get the most clicks.
New Home Page Preview
The redesigned Greenwood home page is ready to review on a hidden page. The live site hasn't changed.
It keeps the olive and cream colors with a cleaner look and a simpler menu, and on phones the menu sits at the bottom of the screen where your thumb can reach it. It also includes three clear ways to visit, the new Highlights Tour 1 map, guided tour booking, and membership and gift options.
greenwoodcemeteryjackson.org/home-preview · Best viewed on both a phone and a computer